Before designing:
Below you can see the previous 2024 design, originally designed by me as well, that had a boxier feel that accomodated pull quotes but with heavy white borders. Initial guidance for 2025 was to take this design and make it more refined and add dynamic shape language that could help spotlight partners.
The previous designs that I created for the previous year’s (2024) report.
While I was the main designer, I had art direction oversight from my coworker who also excels in brand design. We made initial layout concepts and decided that full-bleed imagery plus ‘break-out’ masking felt most compelling.
These are the initial storyboards and updated ideas to help refine the previous design.
During design:
Leveraging the multiple photo libraries and free-use libraries available, I was able to find relevant imagery that enhanced the composition and treatment style of the updated report, as seen below, particularly with the two layouts on the right.
Four pages from the finalized report.
Below you can click the link to see the full report from their website.
Click the image above to see the full report.
Additional Request, Deck Template:
After designing and getting the social content approved, a request to summarize and highlight the year’s work came in. This required preliminary storyboarding and extensive Here are the initial versions of some of the social content.
Slide master slides from the requested sustainability template.
After designing and getting the social content approved, a request to summarize and highlight the year’s work came in. This required preliminary storyboarding and extensive Here are the initial versions of some of the social content.
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