Before designing:
My art director and I will attend a meeting with the account team to coordinate possible creative executions for topical content, whether it be an event recap, report release or just a ‘did you know?’ post. We brainstorm together on how to leverage the brand in the visuals.
During design:
For design, I look at the proposed copy and create visuals to match, pulling from the brand’s library of photography and visuals to layout and animate a variety of posts. Usually the content is very geographic so the globe and country outlines are often used.
Three static posts from the social calendar.
Here is an example of a carousel for this social calendar.
An example of one of the static carousels focusing on a specific city.
The majority of social content is animated. Below are two examples of the animated reels that I have designed over the previous year. We have transitioned to mostly focusing on reels due to their increased engagement, You can click here for a link to their Instagram, which included all of the content I’ve created for their channel over the previous year.
Two 9:16 reels created to provide deeper ‘dives’ into stats and information.
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